Must Love Links

My latest piece for the Toronto chapter of the International Association of Business Communicators discusses hyperlinking as it relates to ethics in professional communications as well as ensuring the best possible experience for the reader.

This particular topic came to my attention when I noticed that far too many press releases, blog posts, and official statements are reluctant to link to outside or additional sources. In many cases, this leaves certain claims unsubstantiated and also leaves the reader without context. Linking is a vital tool, I argue, in providing a richer experience for the reader as well as ensuring that your claims are well supported.

Below is an excerpt. You can read the entire piece here.

Hyperlinking is far from trivial. As a reader, I’ve come across far too many press releases and blog posts that make claims without backing them up and point to broader issues without providing context.

The academic in me, who both as a student and teacher preached and was preached to about “showing your work,” finds this frustrating. In carrying out online communications, the practice of hyperlinking is imperative as both an ethical matter and for ensuring a richer experience for readers.

Where blogging and press releases are concerned, different types of organizations are attempting to persuade readers of something, perhaps to donate, to buy, to come on board a certain campaign, or simply to agree with a particular narrative. Communicators working on behalf of politicians do this constantly. Similarly, non-profits must convince the public that their cause is worth supporting.

Just a… (The Mistreatment of Theory by Journalists and Politicians)

1. You Decide

Objectivity is a prized concept in journalism. While it’s easy to point toward a dictionary definition of the term, it’s not quite clear how it is to be applied to reporting. Not being a professional journalist, perhaps there is something I don’t know. Nonetheless, hearing from those who tout their brand of reporting and journalism as superior for being objective, it seems that the term is geared more toward defining how a news outlet does not what to define itself and the type of accusations against which they would like to shield themselves.

The ultimate insult to level at journalists it seems is to accuse them of bias or being in bed with a political party or large social organization, perhaps labour unions or major corporations. In a story that brings forth two opposing viewpoints, for example whether or not a large government stimulus is an effective means by which to create employment, no organization wants to be seen as actively touting the viewpoint of one side.

Sometimes the consequences are downright absurd. In order to maintain the facade of objectivity and neutrality, journalists completely remove themselves from the debate, taking on the role of mouthpieces rather than analysts. In the talking-head circus that pervades at least the major cable news networks, what we’re left with is a platform for various political consultants and representatives of think-tanks to climb up on their soapbox and spew their respective talking points.

Little is done after the fact to assess which side’s worldview is indeed correct. After all, for example, it cannot be the case that same-sex marriage has no effect at on the well-being of children and that it does prove detrimental to their welfare. There must be data and the potential to investigate both claims that will confirm one argument or at least illuminate the reality of the matter at hand.

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The Message is the Message

The medium is the message. Professor McLuhan’s mantra is now more of a catchphrase. It’s quoted more often than understood and usually to mean something different each time it’s used. I myself never quite grasped what McLuhan was trying to convey, never having been immersed enough in his work. When the phrase is used, it’s usually meant to say that while content is important, how that content is conveyed is equally significant. Mark Federman contends that McLuhan meant something entirely different. Federman argues that the Professor never meant to deny the importance of content or even to equate content with the message. The message was something entirely different. Federman writes,

McLuhan tells us that a “message” is, “the change of scale or pace or pattern” that a new invention or innovation “introduces into human affairs.” Note that it is not the content or use of the innovation, but the change in inter-personal dynamics that the innovation brings with it. Thus, the message of theatrical production is not the musical or the play being produced, but perhaps the change in tourism that the production may encourage.

I’ve now been blogging for a little over a year, prolifically on occasion and sometimes entirely absent for extended periods. Starting out, I had no clear idea what this blog was supposed to be about or what my niche would be and it still seems that way. It started with something of a rant about the show 24 and its endorsement of torture, moved on to another rant about the horse-race coverage of politics, and even saw me step into the controversy surrounding the so-called “Ground Zero Mosque,” the piece of which I’m most proud of writing.  I managed to play a very, very (and I mean very) minor role in calling to save the Ethics Centre at the University of Toronto, and  expressed anxiety about graduate school, which I’ve now survived (barely).

Thus far, my approach to writing and this blog in particular has been simple. I write about whatever the hell I feel like and so far this has worked for me. The biggest success of this blog is that I’ve actually been able to put my thoughts on paper (or screen to be exact) and share them with an audience, usually a very modest one. It’s not easy to pull traffic when you’re existing in your own little corner on the web, but I can’t say that this has ever been my objective. I’ve chosen to remain loyal to Rainer Maria Rilke’s creed about writing, “Find out the reason that commands you to write; see whether it has spread its roots into the very depth of your heart; confess to yourself you would have to die if you were forbidden to write.” If I managed zero hits, and all that resulted from all this writing was a wasteland of words, I would still do it. This personal space to share my thoughts, write, and have a conversation with myself and hopefully others is a valuable thing in and of itself.

Similarly, I had no concept whatsoever of how “the medium” worked and what was distinct about it. There was no thought concerning how the web or blogging would, in the words of Professor McLuhan, bring me into a world of unique inter-personal dynamics and innovation, but it has. Blogging has become more than a one way outlet by which I could have my say. While I may be stating the obvious, the medium is a powerful one, but most of all one which is not consumeristic  or passive. This medium is raw, often instant, and for better or worse, unedited and uncensored. Most of all, again for better or worse – better as far as I’m concerned – it’s accessible to nearly anyone.

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Pass the Soma: A review of Chris Hedges’ Empire of Illusion

What Orwell feared were those who would ban books. What Huxley feared was that there would be no reason to ban a book, for there would be no one who wanted to read one. Orwell feared those who would deprive us of information. Huxley feared those who would give us so much that we would be reduced to passivity and egoism. Orwell feared that the truth would be concealed from us. Huxley feared that the truth would be drowned in a sea of irrelevance. Orwell feared we would become a captive culture. Huxley feared we would become a trivial culture, preoccupied with some equivalent of feelies, the orgy porgy, and the centrifugal bumble-puppy. As Huxley remarked in Brave New World Revisited, the civil libertarians and rationalists who are ever on the alert to oppose tyranny “failed to take into account man’s almost infinite appetite for distractions.” In 1984, Huxley added, people are controlled by inflicting pain. In Brave New World, they are controlled by inflicting pleasure. In short, Orwell feared that what we hate will ruin us. Huxley feared that what we love will ruin us.

The above passage comes from Neil Postman’s 1985 book Amusing Ourselves to Death: Public Discourse in the Age of Show Business and is quoted in Chris Hedges’ Empire of Illusion: the End of Literacy and the Triumph of Spectacle. Hedges is not referring to literacy in a functional sense (i.e. can you identify and recite the words on the page and tell us their meaning?), but rather as a faculty of thinking, namely the ability to “read between the lines” and separate fact from fiction in the media that we consume. This is commonly referred to as critical thinking, determining what stands behind the material we read, hear and see, decoding its message and subsequently analyzing the meaning of its content.

At its very core, this type of critical literacy means not simply passively consuming something and taking it only at face value, but additionally understanding the structures and forces that put that message together and thus cutting to the reality of it. For a trivial example, imagine a book is released espousing the many wonderful benefits of smoking. Rather than simply accepting this as gospel, we might first want to know how the author reached his conclusion, namely what studies he employed and perhaps also who this author really is. Upon finding out that all the studies cited in the book were all sponsored by the tobacco industry and that the author was a shareholder in a major tobacco company, we might not take his conclusions so seriously after all. This is the faculty that Hedges fears we as a culture are losing, that of going beyond the image that we are fed and thinking deeply about what undercuts that image. Fearing the implications of this, and rightfully so, Hedges laments the power of the image in a society so inundated with media. On the very first page of his book, Hedges quotes John Raulston Saul, who states in Voltaire’s Bastards,

The electronic image is man and God and the ritual involved leads us not ot a mysterious Holy Trinity but back to ourselves. In the absence of a clear understanding that we are now the only source, these images cannot help but return to the expression of magic and fear proper to idolatrous societies. This in turn facilitates the use of the electronic image as propaganda by whoever can control some part of it.

Dividing his book into five chapters, with the title of each starting with “The Illusion of…” Hedges takes his thesis that we are inundated with superficiality and frivolity, which we are unable to counter with critical thinking, and covers the topics of literacy, love, wisdom, happiness, and America. Each of these chapters can very well merit their own independent examination given the detailed and multifaceted nature of Hedges’ writing. The most striking aspects of Empire of Illusion upon my reading, however, were the sections in which Hedges comments upon our obsession with celebrity culture and the farce that is mainstream journalism. The author subtly illustrates how celebrity culture and news reporting have in fact become virtually indistinguishable. Both of these horrid facets of our culture feed into one another.

While journalists have no interest in doing work that is anything more than superficial and kissing the collective ass of those in power, we the citizens seem perfectly happy to consume these inanities because we would rather be amused than informed or perhaps because we simply lack the ability to see said inanities for the farce that they are. The superficialities, rather than being something fed to us as the manifestation of a series of complex forces and actors with vested interests, simply become reality. Several examples from recent events serve to illustrate this.

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Generic Media Narratives Wrong Again (June 8th Primary Results)

Just thought I would offer a quick note on last night’s primary results and their implications from the increasingly annoying anti-incumbent narrative that many media outlets are trying to sell. After last night’s results, reality seems to clearly contradict this notion, just as it did with previous primary results. In each of the major races taking place, the great majority of incumbents won their races. I’ll give most networks and news operations some credit for not trying to push this narrative as aggressively as they did last month, but that whole debacle nonetheless speaks to a frustrating propensity toward horserace coverage and black and white storylines that often tell the viewer or reader nothing. Jason Linkins has a more detailed account of the primaries in the Huffington Post here and I previously commented on primary coverage and its superficial bent here.

I’m currently working on a another piece right now, so I’m just taking a quick detour to offer a quick breakdown of last nights results. Here goes…

Arkansas

Last month, the big anti-incumbent and anti-establishment story was the race between Arlen Specter and Joe Sestak in Pennsylvania, and Sestak did indeed defeat the incumbent. Similarly, the same story was transposed to the Arkansas race, in which incumbent Blance Lincoln was facing a close primary. In the final analysis, Ms. Lincoln won her party’s nomination in a runoff against Bill Halter. This came after Chuck Todd and co. over at MSNBC hyped this race up as set to confirm the anti-incumbent narrative. I haven’t seen any followup from MSNBC on whether or not they still believe that this is an anti-incumbent year.

Nevada

Harry Reid, the Senate Majority Leader, won his party’s nomination with 70% of the vote. The next closest choice to Reid was “none of the above” with 15%. Jim Gibbons, the state’s governor, lost the GOP nomination for governor to Brian Sandoval, but that seems less likely to have been part of an anti-incumbent trend and probably had more to do with his colourful personal life.

South Carolina

Sen. Jim DeMint, Rep. Joe “You Lie” Wilson, and Rep. John Spratt were all incumbents who won their races, though Bob Inglis has been forced into a runoff.

Every incumbent also won their race in Iowa, Virginia and North Dakota.

I really don’t have the energy to write about any other states or in any more detail, but I think the above results confirm the absence of any real anti-incumbent trend this election cycle. John Sides at the Monkey Cage has a more detailed analysis of the polling figures and what voters really think of incumbents and Christopher Beam has a fun feature at Slate entitled “What if Political Scientists Covered the News?” which includes a comment on the narrative being built around the current elections. Beam notes the contrast between political journalism and actual political analysis, the latter of which is sorely neglected when practising the former.

Libel Law Reform in Canada

Below is a recent interview with attorney Julian Falconer on the Agenda in which recent developments in Canadian libel law are discussed. It seems that journalists are making some progress in the protection which they are afforded in their work, but Falconer notes that some barriers are still present.  I’m particularly interested in the notion of journalists and individuals in general having to prove that they are working in the public interests and took a large series of precautions in their work. This seems a bit burdensome but I think can also cement a position for journalists and writers within the public sphere which in turn allows them to maintain a defence against libel charges. The court also extended this protection to bloggers if they can be said to be communicating in the public interest. Well worth checking out. I’d like to write more extensively on this in the future but am working on a few other items right now so we’ll have to see.

The full decision Grant v. Torstar can be read here.

Jerry Dvorkin of Ryerson also details some of the obstacles that still remain for investigative journalists and writers in general even after the decision. Dvorkin’s assertion that journalists are often without the resources to prove themselves to be acting in the public interest is well worth considering.

And there Sits the Fourth Estate…

One individual who I’ve quoted before on this blog and will certainly quote again is Jay Rosen, primarily because he is not only an astute observer of journalism’s transformation in the age of the web, but also a spot-on critic of the phony sensationalism that passes for journalism, especially in the mainstream. The day after a series of major primaries for the upcoming 2010 midterm elections, Rosen’s critiques are only further reaffirmed in light of much of the mainstream coverage. The general tone of coverage and analysis of the primaries speaks to everything that is wrong with journalism and the media today.

Rather than in-depth analysis of the policies of particular candidates or the reasons behind voting patterns, most coverage has tended toward needless “poll-watching” and predictions of who will win and why. Said predictions are peppered with meaningless buzzwords like “independents” or “Reagan Democrats” and what candidates must do to win over these voters and what constituencies they must pander to in order to take home the victory. Keen and careful analysis is devoted to Barack Obama’s bowling skills or Hilary’s laugh or what suburb in Pennsylvania  they have to win.

This type of horseshit is epitomized by John King and that fucking magical screen, which plots out several different possible voting scenarios in order to discern the eventual outcome of the vote. Personally, I think waiting until all votes are in is a much more efficient way of doing this, but of course I don’t have a fucking magic screen so what do I know? Furthermore, it’s hard to believe that anyone truly gives a bloody rat’s ass as to who might win and how they can win.
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